Are aloha shirts cool? - First off, because I've had so many people ask me this question that I'm now answering it reflexively: Yes, Hawaiian shirts are cool. Yes, they are in style. No, you do not need to look and behave like your drunkest uncle at the family BBQ to wear one. Because despite their "zinc oxide-covered tourist with a camera slung around his neck" connotations from decades past, Hawaiian shirts came roaring back onto the scene with a vengeance a few years ago and they're still going strong.